[DOWNLOAD] "Events Feasibility and Development" by William O'Toole ~ Book PDF Kindle ePub Free

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eBook details

• Title: Events Feasibility and Development
• Author : William O'Toole
• Release Date : January 30, 2010
• Genre: Industries & Professions,Books,Business & Personal Finance,
• Pages : * pages
• Size : 26506 KB

Description

Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending money on this event?.

With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:

the process of creating a feasibility study
events forecasting models and cost/benefit analysis
types of events (exhibitions, sports, festivals) and their benefits and returns
project management tools for measuring return on investment.

Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources.

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